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Research papers

Is the Internet the future of market research?

This paper provides a prognosis for the future of internet research based on the attitudes, experiences and opinions of the buyers of research within the FMCG sector. The paper provides an understanding of the dynamics involved in the possible...

Catalogue: ESOMAR Net Effects 2001
Authors: Anyvonne Carnot, Martin Oxley
February 11, 2001
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Citation

Carnot and Oxley (2001a, February 11). Is the Internet the future of market research?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/is-the-internet-the-future-of-market-research-